Pirulen created the modern backbone of this logo. The defined edges, rounded curves, and white space contributed to its typographic appearance, while maintaining the feminine aspect. The color gradient contributed to this element too, but it served other purposes as well. It matched Tamar’s website and made the logo more distinctive. The variations of the logo allow Tamar to have a longer logo where appropriate and a shorter one when she needs to save space. Overall the impression created by the logo is one that complements Tamar’s focused and dynamic business.
