Credits: Copy by: F. Rosengarten | Design by: Kaila
tHE BACKGROUND
Sunshine Cereals – a boutique health food company – wanted to launch their new quinoa-based breakfast cereal (Quinees) for the kosher market.
tHE product
Quinees is a quinoa-based breakfast cereal. Created ‘by moms, for moms’ with the combined goals of health and convenience, Quinees calls to moms of school-aged children who want to give their children a healthy wholesome breakfast that will keep them energized throughout the day.
tHE Goals
Create a logo, box packaging, ad series, and a sales page that encapsulates the brand. The design needs to attract moms as a healthy and convenient option yet be friendly enough to appeal to kids.
The logo accomplishes this perfectly with a rounded child-friendly font, and through the color; an earthy brown mixed with red reminiscent of nature and red quinoa. The logo is in line with other cereal logos yet unique enough to stand out
The box design is clean and simple to allow moms to see the most important information: the benefits and features of Quinees. The colors are fun and kid-friendly yet slightly desaturated to give off a more natural healthy feel.
The marketing material were all designed to speak directly to moms. The primary font and brand colors are consistent throughout to strengthen the brand and make it easily recognizable.
